Change the Game ... online

We are cultural and media activists with a devotion to justice and peace. We have created a new, progressively motivated organization to provide unfiltered and non-censored voice and visibility to the issues, expression, culture and politics of young people around the world. We see media and culture as an important and untapped tool for social change.

About CTG

Founded by GTM…It Means A lot, the Change the Game team is a network of cultural, marketing and media activists with a devotion to justice and peace. We have created a new, progressively motivated organization to provide unfiltered and non-censored voice and visibility to the issues, expression, culture and politics of young people around the world. We see media and culture as an important tool for social change.

GTM...It Means A Lot is an award-winning, strategic lifestyle marketing company with expertise in trend-setting, global, urban and popular culture. By utilizing non-traditional marketing tactics across distinct sub-cultures, the company develops and implements innovative programs to assist clients in reaching their target audiences. Our guerrilla marketing and media methods have helped some of the world's leading companies & brands extend their awareness and maximize their relationships.

Our Mission is to create emotional branding initiatives that reinforce our clients' brands as badges of honor that their customers are proud to wear.

GTM combines corporate knowledge with street credibility and morphs traditional marketing concepts into hip, savvy & culturally relevant strategies bringing brands and causes to life for consumers by amplifying the impact of traditional marketing campaigns.

Our Strategy calls for digging deep into the culture and consciousness of an audience to help clients create remarkable brand connections that their customers will continue to respect, love and embrace.

Our Vision, Mission, and Goals

VISION

MISSION

CTG is dedicated to using culture and technology to market civic participation and activism to youth and young adults in order to foster a new generation of socially conscious politically involved people.

GOALS

CTG’s goal is to make activism cool to young people and market to them the idea that they can change their world through action. CTG will redefine the image of an activist in the minds of youth and young adults. This will be accomplished through the creation of guerrilla media content, direct distribution to our target audience and also proactively targeting media outlets to spread our message on all fronts. Change The Game will go to the next level through the creation of media that tells the story of youth around the world who are taking control of their lives. Change The Game hopes to spark the same passion for change in its audience, thereby creating a viral activist movement with youth, young adults and communities of color at the center.

Increase activism and civic participation among young people

Build and support a network of media activist and marketing experts

Create model marketing plans and marketing strategy curriculum for social justice organizations and campaigns

Where We Are

GTM currently executes campaigns in over 50 primary markets in the U.S. reachable via our in-market INTERACTivist™ teams, our specially trained brand ambassadors. GTM readily connects clients to the culture and consciousness of any consumer segment. As grassroots globalists, GTM has branded beyond borders by putting guerrilla media on display in the U.S. as well as the international market. In-depth consumer intelligence keeps us on the cutting edge of consumer evolution as we stay connected to what's now and what's next.

To connect with cultures across the globe, GTM uses its International INTERACTivist™ Network (IIN). These squadrons of grassroots marketing specialists excel at building brand awareness in these key global markets:

Australia	Denmark	Holland	Norway
Belgium	England	Italy	South Africa
Brazil	Finland	Japan	Spain
Canada	France	Mexico	Sweden
China	Germany	New Zealand	Switzerland

GTM's "Bond-With-The-Brand" approach enables our operation to involve clients and their audiences in creative events, branded environments and interactive experiences they can sense, feel and relate to.

For clients seeking to impact their target audience, GTM has the capability to tie you in with the latest trends, appropriate venues and the promotional muscle to facilitate maximum reach and branding.

Karl Carter, Co-Founder

Karl Carter

Karl is a native of Washington, D.C., and a graduate of George Washington University, where he specialized in electronic media marketing. With 17 years of experience, an entrepreneurial spirit and a penchant for doing things differently, Karl is considered to be an expert guerrilla marketer.

Karl headed Burrell’s creative marketing department, where he pioneered “guerrilla media.” While at Burrell he worked on the Truth antismoking campaign, for which he created and produced the nationally syndicated radio show, truth.FM. Soon after the launch of the Truth campaign, Karl and his partners started the award-winning guerrilla marketing agency GTM Inc.

Monifa Akinwole Bandele

Monifa is a 2004 recipient of the Ford Foundation Leaders for a Changing World Award, the 2005 Essence Women Who Shape the World Award, and the 2006 Louis E Burnham Award. Most recently she served as the National Field Director for Right to Vote, which is a national collaborative of the eight major civil rights organizations. The campaign’s mission is to end felony disfranchisement. This RTV effectively helped to change the law in three states, expanding the right to vote to 250,000 formerly incarcerated people.

While a student at UC Berkeley, Kamel became involved with Critical Resistance panel on juvenile justice issues for their first nationwide conference and was West Coast Marketing Director for BLU, a conscious hip-hop magazine. During this time, Kamel was a key organizer in successful events, such as the Tupac One Nation concert and conference and the first Black August hip-hop benefit on the West Coast.

Tafarai Bayne

Tafarai Bayne currently lives in Los Angeles, California where he was born and raised. His professional experience runs the gamut but he has always been firmly entrenched in social cause oriented work. He began doing community work professionally at 19 years old, hosted a youth oriented political talk show on web radio, played a key part in organizing many mass demonstrations and protest around the country and to this day still travels the country conducting workshops and trainings on various aspects of community organizing. He himself has participated in many leadership training programs that have helped hone his skills including: Fire Fellowship (2001), Public Allies Los Angeles (2002), and California Lead Organizers Institute (2004).

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