VISION

We are cultural and media activists with a devotion to justice and peace. We have created a new, progressively motivated organization to provide unfiltered and non-censored voice and visibility to the issues, expression, culture and politics of young people around the world. We see media and culture as an important and untapped tool for social change.

MISSION

CTG is dedicated to using culture and technology to market civic participation and activism to youth and young adults in order to foster a new generation of socially conscious politically involved people.

GOALS

CTG’s goal is to make activism cool to young people and market to them the idea that they can change their world through action. CTG will redefine the image of an activist in the minds of youth and young adults. This will be accomplished through the creation of guerrilla media content, direct distribution to our target audience and also proactively targeting media outlets to spread our message on all fronts. Change The Game will go to the next level through the creation of media that tells the story of youth around the world who are taking control of their lives. Change The Game hopes to spark the same passion for change in its audience, thereby creating a viral activist movement with youth, young adults and communities of color at the center.

• Increase activism and civic participation among young people


• Build and support a network of media activist and marketing experts


• Create model marketing plans and marketing strategy curriculum for social justice organizations and campaigns